Brakar Summer Campaign
One of the most innovative public transport companies in Norway is Brakar.
Brakar wanted to test a very interesting idea: to replace bus services with ridesharing.
The idea was tested in Modum, Sigdal and Krødsherad. Residents of the cities used ridesharing as one of the two transport options.
They set the first example in Europe to establish the self-sufficient private / public fleet for shared mobility. Hundreds of trips were posted, and on average each participant recorded 7 trips during a two month campaign.
35% of the trips were by repeat users.